The event was beautifully organized. It started with their two most persona products. First up, the Apple Watch!
It turns out that it’s the number one watch in the world. Not just smart watch, any watch. he most important aspects that people like about the Apple Watch — staying connected fitness and health.
“Apple Watch has become an intelligent Guardian for your health”.
The series 4 Apple Watch comes with edge-to-edge curved display that is over 30 per cent larger. The mic is now at the opposite side of speaker 50% more louder than Series 3 to reduce interference whilst also improving phone calls and Siri requests.
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The digital crown also now has haptic feedback, new watch faces, displays and new complications. They’re also more customisable so you can do things like track your flights, tap on the faces of your loved ones to contact them, etc. The Apple Watch Series 4 will be available in silver, gold and space grey.
Inside, there is a new S4 chip with a dual 64-bit processor and 2x faster performance. There has been no change to the 18 hours of battery life from the Series 3. On pricing, the Apple Watch Series 4 will come in at US$399 and US$499 for cellular. The Series 3 will reduce in price to $US279.
And now we’re onto the iPhone! And we’re starting by talking about the iPhone X, which has become the number one smart phone in the world and 98 per cent customer satisfaction. Which is 1% lesser than the last year. “We’re going to take the iPhone X to the next level” says Tim Cook.
Meet the iPhone Xs. 5.8-inch and 6.5-inch super retina display models have been confirmed, as have the leaked colours from earlier tonight – silver, gold and space grey. The iPhone Xs Max has now definitely been confirmed and being hyped up to be great for photo and video editing, as well as gaming.
Next up the new A12 Bionic, which was already leaked, has been confirmed — it’s the world’s first 7 nano-meter chip, with 6.9 billion transistors to boot. Siri Shortcuts is also being introduced, which will trigger a bunch of functions when you ask it to.
In this case, Keynote day orders a coffee, sends a reminder, starts a playlist and brings up the map route to get to Apple Park. Smart HDR is also a feature that will help capture the perfect moment and get the best details. It takes multiple pics so it can stitch them together to create the best shot.
Here is an unedited shot taken on a Xs. The iPhone Xs has 30 minutes more battery life than the X and the Xs Max will have the biggest battery in any iPhone to date, offering an hour and a half longer battery life than the X.
Edge-to-edge LCD display has also been confirmed. And it’s called a liquis Retina display, which is bigger than the iPhone 8 Plus but in a smaller body. No home button! You swipe to get where you want, and there is a new Haptic Touch rather than 3D touch.
The Xr has the same camera technology as the Xs and Xs Max. They are really talking about the quality of photographs you can take in this single-camera system. I am really keen to see this play out in a non-controlled environment. On the battery side of things, the Xr has an hour and a half longer battery life than the iPhone 8 plus.
And we have the pricing and storage options:
The iPhone Xr will come in 64GB, 128Gb and 256Gb options and will start at US$749.
The iPhone Xs will come in 64GB, 256Gb and 512GB versions and will start at US$999.
The iPhone Xs Max will also come in 64GB, 256GB and 512Gb versions and will start at US$1099.
This is what was introduced yesterday at the Apple Launch Event 2018.