According to preliminary data from International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments in the second quarter of 2019 (Q2 19) declined 2.3% year-on-year. This is the strongest quarterly performance after the second quarter. Smartphone vendors delivered a total of 333.2 million phones in the second quarter of 19, an increase of 6.5% over the previous quarter.
Top 3 Mobile Phone Companies:
Samsung maintained its top position in the second quarter of 19 and recorded annual growth of 5.5% with 75.5 million smartphones. As noted in a recent sales announcement, the company had trouble selling flagship equipment as consumers have been sticking to it for longer than ever and opting for a cheaper replacement option. The next Galaxy Note awaits a revelation that has probably robbed some of its loyalty to the note. Samsung’s A Series devices, especially the A50 and A70, performed well during the quarter.
Huawei’s delivery volume declined 0.6% compared to the first quarter, which could have been better than expected, given trade between the US and China. China’s mixed volume was at an all-time high of 62% (36.4 million units) of Huawei’s total volume in the second quarter of 19. Huawei shifted significant human resources back to China, focusing on managing distribution channels in Chinese primary cities. Introduced in mid-April, the P30 and the P30 Pro were relatively well received, as their predecessor, the P20 series, had produced a positive ripple effect.
Apple shipped 33.8 million new iPhones in the second quarter of 19, down sharply from the year-ago quarter. However, taking into account the success of the iPhone upgrade program and Apple’s ability to sell more refurbished iPhones through its channels, it is easy to argue that its position in the market remains dominant. Despite slightly lower market share and device sales prices, as highlighted in yesterday’s win request, the installed base of the iPhone continues to grow. Regardless of the hardware – such as a new iPhone, an older model or an outdated product – the expansion of iOS users seems to play a role in the future.
|Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2019 (shipments in millions)|
|Company||2Q19 Shipments||2Q19 Market Share||2Q18 Shipments||2Q18 Market Share||Year-Over-Year Change|
|Source: IDC Quarterly Mobile Phone Tracker, Q2 2019, July 31, 2019|