– vivo is committed to use technology by connecting people around the world and creating an extraordinary experience for football lovers
– Aims to increase brand awareness worldwide by stepping up its globalization strategy
vivo, the innovative global smartphone brand announced its partnership with the most prominent international football tournament, the FIFA World Cup Qatar 2022™, as the Official Sponsor. vivo has been the Official Smartphone of the FIFA World Cup™ since 2017 for two editions. This year, the tournament will take place in Qatar from 21 November, 2022 to create an unforgettable experience with football fans worldwide.
Through this partnership, vivo will leverage its rights to the FIFA World CupTM, including the Official Emblem, Official Brand Identities, and run unique promotions to connect with passionate football fans globally. Looking ahead, vivo strives to grow internationally by creating immersive customer experiences and advancing its groundbreaking smartphone technology.
Expressing excitement on the partnership, Mr. Muhammad Zohair Chohan, Director Brand Strategy at vivo Pakistan said, “This collaboration with the FIFA World Cup Qatar 2022™ is a defining moment for vivo. Football, termed as the ‘Beautiful Game’ has the power to bring joy to billions around the world and bring them together regardless of their age, race, gender and culture. Indeed, it has a truly global reach – it has the ability to influence and inspire billions around the world, making the iconic FIFA World Cup Qatar 2022™ an ideal stage for vivo, as we expand our presence across more than 60 countries and regions across the globe. This partnership reflects our inherent value of promoting sports that help inspire joy among millions and provide a unique experience for consumers worldwide.”
Since its debut in South Asia, vivo’s focus and commitment have been about making superb product experiences available to local customers. It has seen rapid market growth share due to its localized product and marketing strategies. vivo will continue putting users at the center and constantly innovating to deliver pioneering smartphone technologies.
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of latest vivo news at https://www.vivo.com/pk/about-vivo/news